Sports legends don’t just play the game. They change it forever.
Some names leave their mark on the field and prove that even the things we thought were set in stone
can be redefined. Peter Schmeichel built a legacy by pushing limits, leading with
purpose, and inspiring generations of fans who stood by him.
Now, as the POPG Mega Star, he brings that same spirit to POP.GAME—helping reshape iGaming into
something fairer, smarter, and made for the real players.
Amazing things happen when talent and passion come together. The POPG Stars Initiative was born from our belief that entertainment should belong to the people who care the most—real fans. It’s our way of celebrating the creators, artists, and performers who move us, and honoring the fans who give entertainment its soul. We believe that when the community leads, entertainment becomes more meaningful. By giving fans a voice and supporting talent with purpose, we’re creating a space where everyone feels involved and welcomed. The POPG Stars initiative is a big, bright yes to everything entertainment should be—open, joyful, and full of heart.